Crayola

Crayola crayons were the first kids crayons ever made, invented by cousins, Edwin Binney and Harold Smith. The brand’s first box of eight Crayola crayons made its debut in 1903. Today, there over one hundred different types of crayons being made by Crayola including crayons that: sparkle with glitter, glow in the dark, smell like flowers, change colours, and some that wash off walls and materials. Our assignment was to modernise and rationalise the packaging of all products within their core product range, yet still respect that 100 year heritage.